Samsung partners with Best Buy to bring Experience Shops to 1,400 stores

Not content with a gazillion
Galaxy phone sales, Samsung is hoping to continue winning the
smartphone war in one of the biggest battlegrounds any manufacturer can
face: retail. The Korean OEM has partnered with Best Buy
to bring its Experience Shops to the big box retailer nationwide --
1,400 of them by early summer (with 900 launching this month), to be
precise. So what does Sammy hope to achieve? In addition to the standard
shopping setup, the company wants to give customers the ability to
actually use its products and get a first-hand feel of what they have to
offer: phones, accessories, Smart TVs and tablets will be on display.
Each shop will be
manned by Samsung-employed consultants as well as
specially trained Best Buy employees. This appears to be Samsung's way
of offering a thorough retail experience without actually launching its
very own stores across the country. It'll be interesting to see if it
will be a more effective retail alternative to what companies like Apple
and Microsoft have adopted, but Samsung sure seems quite optimistic about its chances. Find the press release below for the full experience.
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