
This week many
TV networks are putting on "upfront" where they lay out
their content plans for the next year, and
The CW President
Mark
Pedowitz announced it's bringing full TV episodes streaming to the
Apple
TV. The CW already has ad supported full episode streaming on several
platforms including
iOS and Android, Windows 8 and it launched last month on the Xbox 360
(pictured above). Pedowitz indicated the network is working to reach
more viewers on more platforms, so Apple TV is probably not the last. In
a note to
MacRumors The CW confirmed it will mirror the
experience on other platforms, with episodes available the day after
they air, no
cable TV
authentication required and supported by
advertisements.
Les Moonves is president of
CBS (which is a part owner
of The CW, along with
Warner Bros.) and previously remarked on turning down participation in an Apple subscription service funded by advertising revenue. Of course, CBS now does full episode streaming on mobile iOS devices,
so we'll see if this a sign of more changes on the way, although with
no release date we don't know how long we'll have to wait.
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