The product is called Sprayable Energy, the invention of Deven Soni and Ben Yu. It’s a plastic spritzer that releases a mist of caffeine-laced liquid onto the skin. The idea is that the caffeine gets into the bloodstream without having to actually drink a liquid like coffee or tea. The caffeine would give a bigger jolt than when you drink it because it isn’t going through the stomach, so it hits the brain faster.
Yu and Soni’s Indiegogo campaign aimed for $15,000, and they’ve raised $23,487 as of Friday (Aug. 23). The money is to start large-scale production
Ordinarily skin would block caffeine, for the same reason it stops most other liquids – which is why you can’t rub coffee on yourself to get a jolt. Sprayable Energy’s web site says it has a “secret sauce” that makes caffeine more soluble in water. The company’s fundraising page on says it contains a derivative of tyrosine, an amino acid.
Among the claims of the Sprayable Energy web site is that it is safer than energy drinks, as it delivers less caffeine. But the site doesn’t say what the caffeine dose is. That could be a problem if people overuse it. While the site says each spray delivers less caffeine than a cup of coffee, it isn’t exact about how much liquid gets sprayed on or the caffeine content.
The web site says that one shouldn’t spray more than 20 times in a day, which would be the equivalent of about that many cups of coffee. I have trouble imagining a typical college student heeding any warnings about dosage, though.
Image: Sprayable Energy