Skip to main content

YouTube will no longer allow creators to make money until they reach 10,000 views

Alphabet Inc’s YouTube said on Thursday it would place ads on channels only if they reach 10,000 views as it tries to weed out people who make money on the site by stealing content from other sources.
The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads.

“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators,” Ariel Bardin, YouTube’s vice president of product management, said in a blog post.YouTube has come under intense scrutiny for ads appearing alongside videos carrying homophobic or anti-Semitic messages, prompting a number of companies to suspend their digital ads on the video streaming service.

The company vowed an overhaul of its practices last month, saying it has started an extensive review of its advertising policies.
While brands have demanded greater control over the videos where their ads appear, the step taken by YouTube this week is likely too small to allay those concerns, said analyst Jan Dawson of Jackdaw Research.
“Most of these (extremist) videos are going to get more viewers than that anyway,” Dawson said of the 10,000-view threshold set by YouTube. “They’re popular among the particular audience that they are targeting.”
YouTube also said on Thursday that in a few weeks it would add a review process for new creators who apply to be in the YouTube Partner Program, which lets creators monetize content on YouTube in many ways, including advertisements, paid subscriptions and merchandise.
Any revenue earned on channels with under 10,000 views up until Thursday will not be impacted, YouTube said.
As it grapples with the advertiser revolt, YouTube must walk a fine line between giving advertisers more control and alienating the creators who drive the site’s popularity, analysts say.
While some fear small creators could be hurt by restrictions, the 10,000-view threshold is so low that it will not hamper any people who make a living from their channels, said Jonathan Katz, an entertainment lawyer who represents YouTube artists. Creators understand that YouTube must protect its image to retain the ad dollars they depend on, he said.
“As frustrated as (creators) might be with the YouTube ecosystem at times, they understand that their fates are tied,” he said.

Comments

Post a Comment

What do you Think about This Article? Share Your Comments Here

Popular posts from this blog

LG’s first flexible OLED phone due before the year is out

LG plans to launch a flexible OLED smartphone before the end of the year, the company’s VP of mobile has confirmed, though it’s unclear to what extent the work-in-progress handset will actually flex. The OLED panel in question is the handiwork of LG Display according to VP of LG mobile Yoon Bu-hyun, the WSJ  reports, with the proposed device set to launch sometime in Q4. LG Display’s work on flexible OLEDs has been underway for some time, though the company’s efforts have perhaps been overshadowed somewhat by rival Samsung’s YOUM development. Last year, according to a Korea Times report, LG Display was preparing for
Post a Comment
Full Story »

Bing Apps for Windows 8 get major updates

Late least year, Microsoft rolled out a half dozen Bing Apps for Windows 8 users, each one focused on a specific category, such as travel and sports. The apps were designed to offer “immersive vertical experiences,” and now, about six months later, a big line of updates for them is being pushed out. Users can grab the updates now by heading into the Windows Store and selecting the updates notification.
Post a Comment
Full Story »
Flexible displays are the Future of IT Industry! A part from 4k and smart home appliances, the CES 2013 saw a lot of attention being drawn towards bendable, flexible displays. The elasticised display idea isn’t something new as we have seen hoards of device concepts being crafted around flexible, bendable and even foldable displays. These concept devices give us a futuristic feel, be it a flexible phone to be worn around the wrist or a phone that opens up to turn into a tablet or PSP-like device. But how far is this future? Nokia has been toying with the idea ever since we remember. The technology sounds very fascinating and the possibilities and the extent to which bendable displays could be used are vast and leave us spellbound. However, these have always been concepts and we haven’t seen any device materialise in the real world. There have been several technologies that were conceived in these years and all have been put to their practical use. But the bendable d
Post a Comment
Full Story »