Skip to main content

People No Longer loyal to iPhone. Switching to Android

Is Apple's era coming to an end? High-end smartphone makers like Apple and Samsung are both finding it tough going at the moment. we already knew that iPhone sales have been flattening, it is also interesting to learn that iPhone loyalty could also be on the wane. In Apple’s case, much of its pain is self-inflicted with large increases in prices for its iPhone X range, while Samsung is busy fending off hundreds of Chinese competitors offering similar features and even better quality for substantially less.
New data shows that around 40,000 customers that used its trade-in and upgrade service, more iPhone owners are trading in their device for Android phone than ever before. In fact, just over a quarter of iPhone X owners (26%), or 1-in-4, we're making the switch.

Conversely, Samsung loyalty was higher with reverse churn at just 7.7 percent switching to an iPhone while any remaining Samsung switchers stuck with another Android device. Samsung was the leading beneficiary with 18.1 of former iPhone X owners opting for a new Galaxy S or Galaxy Note smartphone. While BankMyCell’s sample size is relatively small, it also used data from other similar companies to help lend weight to its finding. Based on the evidence at hand, the company concludes that iPhone loyalty is at its lowest point since 2011 while iPhone loyalty peaked in 2017 when 92 percent of iPhone traders upgraded to a new iPhone. Apple CEO Tim Cook has indicated that the company is willing to rethink its iPhone pricing strategy after initially claiming it was a value price. It will be interesting to see whether the new iPhone “XI” range launching this year comes in at a more attractive price point.

Comments

Post a Comment

What do you Think about This Article? Share Your Comments Here

Popular posts from this blog

LG’s first flexible OLED phone due before the year is out

LG plans to launch a flexible OLED smartphone before the end of the year, the company’s VP of mobile has confirmed, though it’s unclear to what extent the work-in-progress handset will actually flex. The OLED panel in question is the handiwork of LG Display according to VP of LG mobile Yoon Bu-hyun, the WSJ  reports, with the proposed device set to launch sometime in Q4. LG Display’s work on flexible OLEDs has been underway for some time, though the company’s efforts have perhaps been overshadowed somewhat by rival Samsung’s YOUM development. Last year, according to a Korea Times report, LG Display was preparing for
Post a Comment
Full Story »

Bing Apps for Windows 8 get major updates

Late least year, Microsoft rolled out a half dozen Bing Apps for Windows 8 users, each one focused on a specific category, such as travel and sports. The apps were designed to offer “immersive vertical experiences,” and now, about six months later, a big line of updates for them is being pushed out. Users can grab the updates now by heading into the Windows Store and selecting the updates notification.
Post a Comment
Full Story »
Flexible displays are the Future of IT Industry! A part from 4k and smart home appliances, the CES 2013 saw a lot of attention being drawn towards bendable, flexible displays. The elasticised display idea isn’t something new as we have seen hoards of device concepts being crafted around flexible, bendable and even foldable displays. These concept devices give us a futuristic feel, be it a flexible phone to be worn around the wrist or a phone that opens up to turn into a tablet or PSP-like device. But how far is this future? Nokia has been toying with the idea ever since we remember. The technology sounds very fascinating and the possibilities and the extent to which bendable displays could be used are vast and leave us spellbound. However, these have always been concepts and we haven’t seen any device materialise in the real world. There have been several technologies that were conceived in these years and all have been put to their practical use. But the bendable d
Post a Comment
Full Story »